Client Spotlight – Velda Larson

Since 1983 when Velda and Doug were married, Doug has wisely treated her to a jewelry piece every year on her birthday. Initially, when they picked out their wedding rings, owner Todd Paffrath took the time to help them find settings that were suitable for their work on the farm. After 25 years of marriage, they decided on an upgrade for their 25th wedding anniversary. Our team helped her find a breathtaking diamond and new settings. Wanting to do something with their original rings, they worked with our in-house jeweler Jeff Paffrath, who took Velda’s idea and turned it into something truly unique and exquisite. Using the rings, he created an interlocki

Black Friday Special 2022

Black Friday Special 2022:
Be one of our first 50 shoppers
and get this beautiful sterling silver and crystal bar pendant for just $18.55

Regular price $79.00

Sterling silver, crystal halo, crystal necklace on the sterling silver 18-inch box chain

Black Friday hours, 8 AM to 7 PM
*While supplies last

Jeff Paffrath – 4th Generation Jeweler

When Jeff Paffrath joined the family jewelry business in 2003, he did so with a sense of tradition and a desire to carry on Paffrath & Son Jewelers as it has since 1926. A business administration graduate of Moorhead State University, he represents the fourth generation providing Willmar and all West Central Minnesota with exceptional jewelry sold by people who truly care. As our in-house goldsmith and jewel…

May Birthstones: Emerald

The breathtaking emerald is considered the birthstone for the month of May, however there are as many as six alternate gemstones that people enjoy. Other…