Todd Paffrath

Todd Paffrath is the president and owner of Paffrath and Son Jewelers, and has been with the family-run business since 1981. A graduate of Bemidji State University, Todd was a schoolteacher before joining his father in the jewelry business. A devoted husband, father, and grandfather, Todd loves nothing more than taking a walk with his wife of nearly 45 years and visiting. In his off time, Todd enjoys hunting, boating, working on the farm, and fixing things. His trusted golden retriever, Hudson is a common companion during these activities also. His true passion is caring for his customers and his staff, and continuing the grand legacy started by his grandfather nearly 100 years ago.

Jeff Paffrath

Jeff Paffrath is our in-house goldsmith and jeweler and has a true talent for creating incredible custom jewelry designs. Jeff joined the store full-time in 2003 after graduating from Moorhead State University and has become widely sought for his skill. Even when he is not at the store “building” jewelry, he likes to build stuff in his spare time as well. For Jeff, family is key, as well as playing with his golden retriever, Drake. As a 4th generation member of the Paffrath Jewelry family, you can count on Jeff to give your old pieces new life, or come up with something totally new and unique. 

Jackie Brown

Jackie Brown may not have been around when Paffrath was founded in 1926, however, she has earned the distinction of working for the Paffrath family for over 40 years. In fact, she is the longest-tenured employee and has worked in all aspects of the business. Though her title is office manager for Paffrath and Son Jewelers, she assumes many roles and is passionate about what she does. When she is not at the store, she loves to cook, and enjoys spending time with her husband Jim, her chihuahua Pancho, and her family.  

Allison Herrmann

Allison Herrmann has an artistic eye that serves her well in her role as sales associate with Paffrath and Son Jewelers. She has a lot to juggle as a wife and mother of three kids. Allison formerly owned a children’s boutique in New London, MN, and we are honored to have her retail expertise serving our customers. In her limited spare time, you can find Allison working on her art, playing with her cavalier king Charles spaniel, Finn, and spending time with her family. Allison is an avid hiker, and you can often find her on the trails. 

Amber Schueler

Amber Schueler wears many hats from an HR specialist by day and a dance teacher by night, But, that’s not all. She is also a dedicated sales associate with Paffrath and Son Jewelers. When she isn’t at work, she is with her husband and two daughters working around their home. She also has an awesome hobby, having collected over 75 coffee mugs and counting. Her enthusiasm for what she does make her well-loved by her customers, and she is devoted to helping them find their perfect pieces. 

Connie Snyder

Connie Snyder has over 12 years of experience in the fine jewelry industry, however, she is far more multi-faceted than one may expect. Before jewelry, she was an accomplished lawyer, having operated an estate planning law firm with her husband Ryan. In her spare time, she is a big football fan and spends her weekends watching the NFL and playing with her kitties. Connie has worked as a sales associate with Paffrath and Son Jewelers since 2015. 

Jacki Jensen

Jacki Jensen is a sales associate with Paffrath and Son Jewelers and truly enjoys building relationships with her clients. Her favorite thing to do is spending time with her fiancé, Josh and her black lab named Jaxs McGee. Jacki loves to read lots of good books, doing arts and crafts, and has developed an especially green thumb as a gardener. She is especially skilled at helping her customers navigate the many options available and find their ideal jewelry pieces.

LuAnn Sogge

LuAnn Sogge’s dream job has always been to be a mom, a role she takes very seriously. Artistic by nature, LuAnn spends her spare time dabbling in art of any kind. With a creative eye, she enjoys working with her clients to pick out those perfect pieces. A long-time sales associate with Paffrath and Son Jewelers, LuAnn is young at heart and enjoys good food, laughter, and a glass of wine to unwind. Family is hugely important to her, and she enjoys spending as much time with them as possible.