At Paffrath and Son Jewelers, we get to work with some great people throughout West Central Minnesota. One of the greatest is Todd Paffrath, and we are celebrating his 70th birthday this year. Paffrath and Son has been serving the Willmar community since 1926, and Todd has been actively working at the store since 1981. Throughout the years, Todd has made countless friends, drawn in by his charm and kindness. We’d like to make this birthday extra special for Todd, and we need your help.

We warmly invite you to join us for Todd’s Birthday Event, from Friday, July 22 to Saturday, July 30. Stop by the store for a birthday cupcake, and see the additional merchandise brought in for the event in honor of Todd. Whether you need jewelry or simply want to give your best wishes to Todd, we’d love to see you.

As a present to Todd, we are also looking for YOUR stories, memories, and photos relating to Todd Paffrath, either professionally or personally. We hope to share these memories with Todd, and with all his friends in our area. Everyone who submits a memory will also be entered to win a dinner for two on us, at The Oaks at Eagle Creek. The winner will be notified by email and announced on social media on Monday, August 1st.

Memories can be submitted via our form at

Todd has spent his life giving back to the community he loves, this year for his special birthday, let’s give back to Todd. Thanks for the memories.

Here are some memories from over the years.