A Century of Craftsmanship, Family, and Community For 100 years, Paffrath & Son Jewelers has been part of life’s most meaningful moments; Proposals, anniversaries, celebrations, and everyday elegance. As we begin our year‑long centennial celebration, we’re looking back at the…
The breathtaking emerald is considered the birthstone for the month of May, however there are as many as six alternate gemstones that people enjoy. Other options include agate, chrysoprase, carnelian, chalcedony, and the sapphire. As the emerald is the most…
The breathtaking emerald is considered the birthstone for the month of May, however there are as many as six alternate gemstones that people enjoy. Other options include agate, chrysoprase, carnelian, chalcedony, and the sapphire. As the emerald is the most…
????️ Black Friday Special: November 29th⏰ Store Hours: 8:00 AM – 7:00 PM This Black Friday, treat yourself or someone special to our 14kt Yellow Gold Overlay Stretch Bead Bracelets—available for an unbeatable price! Regular Price: $90Black Friday Price: Only…
Check out our 2024 Season of Splendor Holiday Gift Guide and find those perfect pieces for that special someone.
Black Friday Specials are hot this year, 2023
Help Us Celebrate 97 Years in Business! Paffrath and Son Jewelers is celebrating its 97th anniversary and we are having a Sale to celebrate. From Friday, July 20 to Saturday, July 29th, save up to 50% on select items in…
Since 1983 when Velda and Doug were married, Doug has wisely treated her to a jewelry piece every year on her birthday. Initially, when they picked out their wedding rings, owner Todd Paffrath took the time to help them find settings that were suitable for their work on the farm. After 25 years of marriage, they decided on an upgrade for their 25th wedding anniversary. Our team helped her find a breathtaking diamond and new settings. Wanting to do something with their original rings, they worked with our in-house jeweler Jeff Paffrath, who took Velda’s idea and turned it into something truly unique and exquisite. Using the rings, he created an interlocki
Black Friday Special 2022:
Be one of our first 50 shoppers
and get this beautiful sterling silver and crystal bar pendant for just $18.55
Regular price $79.00
Sterling silver, crystal halo, crystal necklace on the sterling silver 18-inch box chain
Black Friday hours, 8 AM to 7 PM
*While supplies last
When Jeff Paffrath joined the family jewelry business in 2003, he did so with a sense of tradition and a desire to carry on Paffrath & Son Jewelers as it has since 1926. A business administration graduate of Moorhead State University, he represents the fourth generation providing Willmar and all West Central Minnesota with exceptional jewelry sold by people who truly care. As our in-house goldsmith and jewel...