Anniversary Sale 2023
Help Us Celebrate 97 Years in Business! Paffrath and Son Jewelers is celebrating its 97th anniversary and we are having a Sale to celebrate. From Friday, July 20 to Saturday, July 29th, save up to 50% on select items in…
Paffrath and Son Jewelers
Client Spotlight – Velda Larson
Since 1983 when Velda and Doug were married, Doug has wisely treated her to a jewelry piece every year on her birthday. Initially, when they picked out their wedding rings, owner Todd Paffrath took the time to help them find settings that were suitable for their work on the farm. After 25 years of marriage, they decided on an upgrade for their 25th wedding anniversary. Our team helped her find a breathtaking diamond and new settings. Wanting to do something with their original rings, they worked with our in-house jeweler Jeff Paffrath, who took Velda’s idea and turned it into something truly unique and exquisite. Using the rings, he created an interlocki
Black Friday Special 2022
Black Friday Special 2022:
Be one of our first 50 shoppers
and get this beautiful sterling silver and crystal bar pendant for just $18.55
Regular price $79.00
Sterling silver, crystal halo, crystal necklace on the sterling silver 18-inch box chain
Black Friday hours, 8 AM to 7 PM
*While supplies last
Jeff Paffrath – 4th Generation Jeweler
When Jeff Paffrath joined the family jewelry business in 2003, he did so with a sense of tradition and a desire to carry on Paffrath & Son Jewelers as it has since 1926. A business administration graduate of Moorhead State University, he represents the fourth generation providing Willmar and all West Central Minnesota with exceptional jewelry sold by people who truly care. As our in-house goldsmith and jewel...
Todd Turns 70
At Paffrath and Son Jewelers, we get to work with some great people throughout West Central Minnesota. One of the greatest is Todd Paffrath, and we are celebrating his 70th birthday this year. Paffrath and Son has been serving the…
July Birthstone: Ruby & Carnelian
One of the most sought-after gemstones is also the birthstone for anyone born during the month of July. Rubies are named for the Latin word for ‘red’, and it is fitting given the gem’s rich and deep red color. Discovery…
June Birthstones: Pearl, Alexandrite, & Moonstone
Birthdays in the month of June are celebrated with three birthstone options: pearl, alexandrite, and moonstone. The classic and elegant pearl is the most associated of the three and are extremely versatile with a classic and refined look that stands…
May Birthstones: Emerald
The breathtaking emerald is considered the birthstone for the month of May, however there are as many as six alternate gemstones that people enjoy. Other options include agate, chrysoprase, carnelian, chalcedony, and the sapphire. As the emerald is the most…
April Birthstones: Diamond
Perhaps the favorite of all gemstones, the diamond holds a top position in terms of beauty and desirability. Those who were born during the month of April are fortunate to claim it as their birthstone. Diamonds are more than a…
March Birthstones: Aquamarine & Bloodstone
Two very different but equally beautiful gemstones are featured as the birthstones for March. The cool blue of the aquamarine is the more traditional of the two, but the mesmerizing appearance of the bloodstone is a favorite as well. Both…