The month of February is a great month for birthdays, as the beautiful amethyst is considered the traditional birthstone. Though the weather may tend to…
Weather Closing
Due to current weather predictions, we are sending all staff home early. We will be closing at 4:00 today, January 14, 2022. Stay safe everyone!
January Birthstones: Garnet & Red Jasper
Like many other months, January possesses a traditional birthstone option as well as alternative options to match your personal style and taste. Generally, the red…
December Birthstones: Turquoise, Tanzanite, & Zircon
Unlike the red and green theme that is prevalent during the month of December, those born in the last month of the year have three…
Proud History
A company is only as good as the people who work for it. Fortunately for Paffrath and Son Jewelers in Willmar, MN, the people there…
August Birthstone: Peridot
August is one of five months during the year that offers three different birthstones to choose from. Most commonly, peridot is the one selected by…
Four Generations of Jewelers
over the decades. Todd Paffrath, owner of Paffrath and Son Jewelers in Willmar, MN does not take that for granted. When Todd’s grandfather Rudy brought his young wife to Willmar in 1926, it’s hard to determine whether he believed his firm would still be operating today. Many customers who bought from Todd’s dad and grandfather still stop in to this day to reminisce about them and their experiences with the store and its staff. Rudy, his son Lowell, Todd, and his son Jeff have all dedicated their lives to serving the West Central Minnesota area, and all have great stories to tell.
