over the decades. Todd Paffrath, owner of Paffrath and Son Jewelers in Willmar, MN does not take that for granted. When Todd’s grandfather Rudy brought his young wife to Willmar in 1926, it’s hard to determine whether he believed his firm would still be operating today. Many customers who bought from Todd’s dad and grandfather still stop in to this day to reminisce about them and their experiences with the store and its staff. Rudy, his son Lowell, Todd, and his son Jeff have all dedicated their lives to serving the West Central Minnesota area, and all have great stories to tell.