Paffrath and Son Jewelers

Paffrath and Son Jewelers

September Birthstone: Sapphire

While some opt for alternate gemstones, most individuals agree that the blue sapphire is the birthstone for September. When many hear the word sapphire, they think of the deep blue gemstones. However, this semi-precious gem actually occurs in a variety…

Proud History

A company is only as good as the people who work for it. Fortunately for Paffrath and Son Jewelers in Willmar, MN, the people there are as good as it gets. In today’s world, longevity in a position or with…

August Birthstone: Peridot

august birthstone - peridot

August is one of five months during the year that offers three different birthstones to choose from. Most commonly, peridot is the one selected by most people, instead of the less common spinel and sardonyx. The word “peridot” comes from…

Four Generations of Jewelers

over the decades. Todd Paffrath, owner of Paffrath and Son Jewelers in Willmar, MN does not take that for granted. When Todd’s grandfather Rudy brought his young wife to Willmar in 1926, it’s hard to determine whether he believed his firm would still be operating today. Many customers who bought from Todd’s dad and grandfather still stop in to this day to reminisce about them and their experiences with the store and its staff. Rudy, his son Lowell, Todd, and his son Jeff have all dedicated their lives to serving the West Central Minnesota area, and all have great stories to tell.