Paffrath and Son Named Best Jeweler in Willmar

We Won the Award, But Our Customers Are Truly the Best of the Best

We’re proud to share that Paffrath and Son Jewelers has been named Best Jeweler in the West Central Tribune’s Best of the Best 2025 contest. It’s truly an honor, and one that means a lot to all of us here at the store.

This recognition isn’t just about jewelry. It’s about the people who walk through our doors, the stories they bring with them, and the trust they place in us to help mark life’s milestones. Whether it’s a ring for a proposal, a necklace to celebrate a new chapter, or a repair that brings a treasured piece back to life, we’re grateful to be a part of those cherished moments. Being voted Best Jeweler humbles us and tells us that our customers are more than customers, they’re also friends.

A Family Business Rooted in Willmar 

Paffrath and Son Jewelers has been part of the Willmar community since 1926. That’s nearly a century of helping folks find just the right piece with care, honesty, and a commitment to quality. Todd and Jeff carry that tradition forward every day, whether they’re working on a custom design or chatting with someone who’s just stopping in to browse.


We’re proud of the work we do, and we’re proud to be doing it here in Willmar. This award is a reminder that the relationships we’ve built over the years, through birthdays, anniversaries, engagements, and everyday visits, are what truly matter.

We’re proud to share that Paffrath and Son Jewelers has been named Best Jeweler in the West Central Tribune’s Best of the Best 2025 contest. It’s truly an honor, and one that means a lot to all of us here at the store.

This recognition isn’t just about jewelry. It’s about the people who walk through our doors, the stories they bring with them, and the trust they place in us to help mark life’s milestones. Whether it’s a ring for a proposal, a necklace to celebrate a new chapter, or a repair that brings a treasured piece back to life, we’re grateful to be a part of those cherished moments. Being voted Best Jeweler humbles us and tells us that our customers are more than customers, they’re also friends.

Thank You for Your Support

To everyone who voted: thank you. To our longtime customers, our new visitors, and the folks who’ve sent friends our way, thank you. This award reflects your loyal support, and we don’t take it for granted.

We also want to thank the West Central Tribune for organizing the Best of the Best contest and giving the community a chance to recognize the businesses that help make this region feel like home. With over 132,000 votes cast across dozens of categories, we’re honored to be part of that celebration.

Staying True to What Matters

Awards are a wonderful honor. But what matters to us most is showing up every day and doing what we love, listening, helping, and making sure each person who walks in feels welcome and cared for. That’s what we’ll keep doing. The same steady commitment to quality and service that’s guided us for nearly 100 years.

Thanks again for the vote of confidence. We’ll keep doing our best to earn it.